Update: 24.05.2022
Last week: 19 week 2022 (09.05.2022 - 15.05.2022)
Last full month: Apr 2022
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 3 150 | 51.7% | 62.4% | 5.7 | 1 584 078 | 61.0% | 87.0% | 4 | 37.8% |
| MoM | 8 817 | -34.6% | 53.5% | -4.3 | 4 250 643 | -36.0% | 81.2% | -3 | -29.4% |
| YTD | 49 160 | 3.4% | 55.4% | -3.8 | 23 097 726 | 33.6% | 82.6% | 1 | 10.5% |
| MAT | 119 232 | -16.6% | 54.2% | -7.1 | 51 420 934 | 11.1% | 80.8% | -0.6 | -5.6% |
| KAPSIKAM | |||||||||
| WoW | 21 389 | 10.7% | 2.8% | 0.2 | 9 058 453 | 8.1% | 3.1% | 0.1 | 4.1% |
| MoM | 169 728 | -20.9% | 2.7% | 0.2 | 74 220 018 | -20.8% | 2.9% | 0.4 | -27.1% |
| YTD | 420 406 | -1.2% | 2.7% | 0 | 178 330 627 | 0.2% | 2.9% | -0.4 | 0.2% |
| MAT | 1 060 095 | -13.5% | 2.6% | -0.2 | 439 344 945 | -8.0% | 2.9% | -0.4 | -7.7% |
| MILDRONATE | |||||||||
| WoW | 80 923 | 0.3% | 22.8% | 0.9 | 52 593 616 | -3.1% | 24.1% | 0.6 | -3.6% |
| MoM | 399 925 | -40.3% | 22.9% | 0.4 | 269 107 725 | -36.4% | 24.2% | 1.1 | -41.2% |
| YTD | 2 162 954 | 23.2% | 16.8% | 1.8 | 1 217 338 614 | 65.2% | 18.0% | 3.9 | 9.6% |
| MAT | 5 203 241 | 14.8% | 17.1% | 2.1 | 2 414 046 920 | 32.3% | 16.3% | 2.6 | 0.6% |
| SULFARGIN | |||||||||
| WoW | 3 580 | 19.8% | 1.1% | 0.2 | 1 820 630 | 16.4% | 1.5% | 0.2 | 2.7% |
| MoM | 11 103 | -27.8% | 0.8% | 0.1 | 5 749 879 | -26.5% | 1.1% | 0.2 | -35.6% |
| YTD | 60 423 | 5.6% | 0.9% | 0.1 | 30 231 909 | 12.3% | 1.1% | 0.1 | -3.9% |
| MAT | 167 363 | -13.3% | 0.9% | -0.1 | 83 066 238 | -2.6% | 1.2% | 0 | -7.3% |
| VIPROSAL | |||||||||
| WoW | 24 076 | 8.7% | 3.0% | 0.1 | 9 883 181 | 5.2% | 3.2% | 0 | 4.4% |
| MoM | 97 455 | -35.9% | 2.9% | -0.4 | 41 743 859 | -36.5% | 3.1% | -0.2 | -27.2% |
| YTD | 535 987 | 27.6% | 3.2% | 0.7 | 221 675 786 | 38.4% | 3.4% | 0.6 | 0.8% |
| MAT | 1 359 346 | 3.3% | 3.2% | 0.3 | 532 786 722 | 10.6% | 3.4% | 0.2 | -7.5% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 49 160 | 3.4% | 55.4% | -3.8 | 23 097 726 | 33.6% | 82.6% | 1 | 10.5% |
| KAPSIKAM | 420 406 | -1.2% | 2.7% | 0 | 178 330 627 | 0.2% | 2.9% | -0.4 | 0.2% |
| MILDRONATE | 2 162 954 | 23.2% | 16.8% | 1.8 | 1 217 338 614 | 65.2% | 18.0% | 3.9 | 9.6% |
| SULFARGIN | 60 423 | 5.6% | 0.9% | 0.1 | 30 231 909 | 12.3% | 1.1% | 0.1 | -3.9% |
| VIPROSAL | 535 987 | 27.6% | 3.2% | 0.7 | 221 675 786 | 38.4% | 3.4% | 0.6 | 0.8% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 119 232 | -16.6% | 54.2% | -7.1 | 51 420 934 | 11.1% | 80.8% | -0.6 | -5.6% |
| KAPSIKAM | 1 060 095 | -13.5% | 2.6% | -0.2 | 439 344 945 | -8.0% | 2.9% | -0.4 | -7.7% |
| MILDRONATE | 5 203 241 | 14.8% | 17.1% | 2.1 | 2 414 046 920 | 32.3% | 16.3% | 2.6 | 0.6% |
| SULFARGIN | 167 363 | -13.3% | 0.9% | -0.1 | 83 066 238 | -2.6% | 1.2% | 0 | -7.3% |
| VIPROSAL | 1 359 346 | 3.3% | 3.2% | 0.3 | 532 786 722 | 10.6% | 3.4% | 0.2 | -7.5% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 3 150 | 51.7% | 62.4% | 5.7 | 1 584 078 | 61.0% | 87.0% | 4 | 37.8% |
| KAPSIKAM | 21 389 | 10.7% | 2.8% | 0.2 | 9 058 453 | 8.1% | 3.1% | 0.1 | 4.1% |
| MILDRONATE | 80 923 | 0.3% | 22.8% | 0.9 | 52 593 616 | -3.1% | 24.1% | 0.6 | -3.6% |
| SULFARGIN | 3 580 | 19.8% | 1.1% | 0.2 | 1 820 630 | 16.4% | 1.5% | 0.2 | 2.7% |
| VIPROSAL | 24 076 | 8.7% | 3.0% | 0.1 | 9 883 181 | 5.2% | 3.2% | 0 | 4.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 8 817 | -34.6% | 53.5% | -4.3 | 4 250 643 | -36.0% | 81.2% | -3 | -29.4% |
| KAPSIKAM | 169 728 | -20.9% | 2.7% | 0.2 | 74 220 018 | -20.8% | 2.9% | 0.4 | -27.1% |
| MILDRONATE | 399 925 | -40.3% | 22.9% | 0.4 | 269 107 725 | -36.4% | 24.2% | 1.1 | -41.2% |
| SULFARGIN | 11 103 | -27.8% | 0.8% | 0.1 | 5 749 879 | -26.5% | 1.1% | 0.2 | -35.6% |
| VIPROSAL | 97 455 | -35.9% | 2.9% | -0.4 | 41 743 859 | -36.5% | 3.1% | -0.2 | -27.2% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"## [1] "VIPROSAL"## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"## [1] "KAPSIKAM"## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"## [1] "KAPSIKAM"## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"## [1] "MILDRONATE"## [1] "MILDRONATE CAPS 250 MG #20"## [1] "MILDRONATE CAPS 250 MG #40"## [1] "MILDRONATE CAPS 500 MG #30"## [1] "MILDRONATE CAPS 500 MG #60"## [1] "MILDRONATE CAPS 500 MG #90"## [1] "MILDRONATE"## [1] "MILDRONATE CAPS 250 MG #20"## [1] "MILDRONATE CAPS 250 MG #40"## [1] "MILDRONATE CAPS 500 MG #30"## [1] "MILDRONATE CAPS 500 MG #60"## [1] "MILDRONATE CAPS 500 MG #90"## [1] "SULFARGIN"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"## [1] "SULFARGIN"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"## [1] "APILAC"## [1] "APILAC TABS 10 MG #25"## [1] "APILAC TABS 10 MG #50"## [1] "APILAC"## [1] "APILAC TABS 10 MG #25"## [1] "APILAC TABS 10 MG #50"[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs