for Grindex

Update: 24.05.2022

Last week: 19 week 2022 (09.05.2022 - 15.05.2022)

Last full month: Apr 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC
WoW 3 150 51.7% 62.4% 5.7 1 584 078 61.0% 87.0% 4 37.8%
MoM 8 817 -34.6% 53.5% -4.3 4 250 643 -36.0% 81.2% -3 -29.4%
YTD 49 160 3.4% 55.4% -3.8 23 097 726 33.6% 82.6% 1 10.5%
MAT 119 232 -16.6% 54.2% -7.1 51 420 934 11.1% 80.8% -0.6 -5.6%
KAPSIKAM
WoW 21 389 10.7% 2.8% 0.2 9 058 453 8.1% 3.1% 0.1 4.1%
MoM 169 728 -20.9% 2.7% 0.2 74 220 018 -20.8% 2.9% 0.4 -27.1%
YTD 420 406 -1.2% 2.7% 0 178 330 627 0.2% 2.9% -0.4 0.2%
MAT 1 060 095 -13.5% 2.6% -0.2 439 344 945 -8.0% 2.9% -0.4 -7.7%
MILDRONATE
WoW 80 923 0.3% 22.8% 0.9 52 593 616 -3.1% 24.1% 0.6 -3.6%
MoM 399 925 -40.3% 22.9% 0.4 269 107 725 -36.4% 24.2% 1.1 -41.2%
YTD 2 162 954 23.2% 16.8% 1.8 1 217 338 614 65.2% 18.0% 3.9 9.6%
MAT 5 203 241 14.8% 17.1% 2.1 2 414 046 920 32.3% 16.3% 2.6 0.6%
SULFARGIN
WoW 3 580 19.8% 1.1% 0.2 1 820 630 16.4% 1.5% 0.2 2.7%
MoM 11 103 -27.8% 0.8% 0.1 5 749 879 -26.5% 1.1% 0.2 -35.6%
YTD 60 423 5.6% 0.9% 0.1 30 231 909 12.3% 1.1% 0.1 -3.9%
MAT 167 363 -13.3% 0.9% -0.1 83 066 238 -2.6% 1.2% 0 -7.3%
VIPROSAL
WoW 24 076 8.7% 3.0% 0.1 9 883 181 5.2% 3.2% 0 4.4%
MoM 97 455 -35.9% 2.9% -0.4 41 743 859 -36.5% 3.1% -0.2 -27.2%
YTD 535 987 27.6% 3.2% 0.7 221 675 786 38.4% 3.4% 0.6 0.8%
MAT 1 359 346 3.3% 3.2% 0.3 532 786 722 10.6% 3.4% 0.2 -7.5%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 49 160 3.4% 55.4% -3.8 23 097 726 33.6% 82.6% 1 10.5%
KAPSIKAM 420 406 -1.2% 2.7% 0 178 330 627 0.2% 2.9% -0.4 0.2%
MILDRONATE 2 162 954 23.2% 16.8% 1.8 1 217 338 614 65.2% 18.0% 3.9 9.6%
SULFARGIN 60 423 5.6% 0.9% 0.1 30 231 909 12.3% 1.1% 0.1 -3.9%
VIPROSAL 535 987 27.6% 3.2% 0.7 221 675 786 38.4% 3.4% 0.6 0.8%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 119 232 -16.6% 54.2% -7.1 51 420 934 11.1% 80.8% -0.6 -5.6%
KAPSIKAM 1 060 095 -13.5% 2.6% -0.2 439 344 945 -8.0% 2.9% -0.4 -7.7%
MILDRONATE 5 203 241 14.8% 17.1% 2.1 2 414 046 920 32.3% 16.3% 2.6 0.6%
SULFARGIN 167 363 -13.3% 0.9% -0.1 83 066 238 -2.6% 1.2% 0 -7.3%
VIPROSAL 1 359 346 3.3% 3.2% 0.3 532 786 722 10.6% 3.4% 0.2 -7.5%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 3 150 51.7% 62.4% 5.7 1 584 078 61.0% 87.0% 4 37.8%
KAPSIKAM 21 389 10.7% 2.8% 0.2 9 058 453 8.1% 3.1% 0.1 4.1%
MILDRONATE 80 923 0.3% 22.8% 0.9 52 593 616 -3.1% 24.1% 0.6 -3.6%
SULFARGIN 3 580 19.8% 1.1% 0.2 1 820 630 16.4% 1.5% 0.2 2.7%
VIPROSAL 24 076 8.7% 3.0% 0.1 9 883 181 5.2% 3.2% 0 4.4%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 8 817 -34.6% 53.5% -4.3 4 250 643 -36.0% 81.2% -3 -29.4%
KAPSIKAM 169 728 -20.9% 2.7% 0.2 74 220 018 -20.8% 2.9% 0.4 -27.1%
MILDRONATE 399 925 -40.3% 22.9% 0.4 269 107 725 -36.4% 24.2% 1.1 -41.2%
SULFARGIN 11 103 -27.8% 0.8% 0.1 5 749 879 -26.5% 1.1% 0.2 -35.6%
VIPROSAL 97 455 -35.9% 2.9% -0.4 41 743 859 -36.5% 3.1% -0.2 -27.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs